I’m Hannah M. Le, and I’ve wanted Buckle Scrunchies since I was 13.

Traditional hair ties were uncomfortable, and removing them felt even worse.

As a determined teenager, I envisioned a hair accessory that wouldn’t ruin a victory after cheerleading or make losing a volleyball match suck even more.

Why did I wait an eternity to finally invent Buckle Scrunchies?

As a kid, I was convinced that my hair problem wasn’t “that bad.”

There were products we’d been using forever, so surely they were “good enough,” right?

Years later as I was recovering from knee surgery,

I was determined to get as strong as possibIe so I could do all the activities life has to offer.

I recovered to ski again, and I once again imagined something that would free my hair after removing the helmet, cinematically portraying how gratifying redemption felt. 

After unretiring my college sewing machine and sewing 20+ prototypes, releasing the first successful Buckle Scrunchie taught me

the difference between “satisfactory” and “satisfying.”

But I didn’t build this alone.

My mom, a Vietnamese-American immigrant and incredibly talented seamstress, saves designer dress hems, pristine fabric scraps, and upcycled fabric for every scrunchie from her own alterations shop in Houston.

Together, we sew Buckle Scrunchies together and turn discarded materials into something rewarding and useful.

Today, Buckle Scrunchies is based in New York City.

Buckle Scrunchies are designed for high performers—athletes, busy moms, doctors, and anyone with no time for unnecessary frustrations.

Whether you’re breaking records, chasing kids, or making it through the day, Buckle Scrunchies has your back (and your hair).

Instead of ripping or pulling, *click!* to release the Buckle Scrunchie and let your hair down in the most satisfying way.

No tangles. No breakage.

No settling for what everyone else accepts.

Stop settling, start shopping